I’m a pretty sensitive gal, and it hurts me to see so many people freaking out these days. According to the news, most Americans are experiencing a lot of fear and stress over current events. This is made even worse by a fear-mongering trend in media and advertising.
I want to counter current distressing trends with a bit of inspiration, and since marketing is an activity I must do every day, why not make my marketing uplifting?
I want to thrive just as I want my prospects and customers to thrive. But thriving depends on maintaining a positive outlook and achieving happiness no matter what’s going on in the world. To contribute to the thriving of my contacts, prospects and customers, I must maintain an uplifting spirit and send out positive, inspiring messages to them in my conversations, myezines, blog posts, and social media updates.
What can you do to help uplift your prospects and customers right now?
1) Understand their Challenges
To help uplift your prospects and customers you first want to learn what their challenges and problems are, and meet them there. You will want to ask them what they’re dealing with and start noticing trends. You can survey your elist and/or folks registering for your free classes regarding their biggest challenge. You will give people an immediate feeling of relief just by asking, and if you can offer hope of a solution, your customers will start feeling better right away.
2) Offer Words of Encouragement
Let your prospects and customers know they aren’t alone in their suffering. Offer examples of those who have overcome similar obstacles, and encourage your peeps to be confident. Inspire them with stories of success from you and/or your mentors.
3) Give Away Effective Tips
Offer your contacts free tips through your ezine, social networks, articles, and free teleclasses / podcasts. Give them enough information to help them to get moving in the direction of their goals and dreams. Consider the information you normally exchange with all your customers at the beginning of your relationship, and see if you can develop that into a free offering that helps people whether they hire you or not.
4) Develop Inspiring Articles
Whatever uplifts you will likely uplift your peeps too. Write about what uplifts you and send it out to your contacts. If even just one or two people are helped by your article, it can start a viral campaign of sharing. You will become known as an uplifter and your popularity will grow.
5) Help Them Solve Their Problem with a Complimentary Strategy Session
There’s nothing more uplifting that giving someone a helping hand. Your potential customers are drawn to you because they suspect you can help them with their problem. If they haven’t connected with you yet, it’s because they are not sure whether you can really help them, despite that you’ve helped countless others. Sometimes your peeps fear their problem is too big to solve. The best way to demonstrate how you can help them is to offer them a Complimentary Strategy Session. In this session you will clarify what their challenges are and show them the way out. Whether or not they end up hiring you, you will leave them with hope and a vision for their success.
Could You Use a Helping Hand with Your Branding, Website or Marketing?
APPLY FOR YOUR COMPLIMENTARY MAGICAL MARKETING BRAND & WEBSITE STRATEGY SESSION WITH JULIA STEGE, THE MAGICAL MARKETER
My goal is to uplift and empower you to share your purpose with the world in a way that attracts your tribe and transforms the world. That’s why I give away hours of my time to inspirational spiritual businesswomen and conscious entrepreneurs every month in Magical Strategy Sessions designed to help them attract their perfect customers and determine the best steps to take with their marketing. If you would like to take advantage of this offering, please visit the Magical Strategy Session Registration Page and submit your application.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you’re ready to start attracting your perfect customers fast, get Julia’s free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com