Overcoming Fear and Loathing in Marketing

Overcoming Fear and Loathing in Marketing

Fear and loathing is how most of us feel about marketing ourselves online. If you are an out-of-the-box type person who never really fit in and other people expressed that they didn’t understand you and thought you were strange, it can be challenging putting your...
Are You Giving Away the Farm?

Are You Giving Away the Farm?

Everyone tells you that you must give SOMETHING away for free to attract clients online. Because people want to experience you and get a sense of your work before they go all in, so you have to give them free reports, eBooks, trainings, events, even your private time!...
Don’t Niche! Capiche? There IS Another Way!

Don’t Niche! Capiche? There IS Another Way!

Have you ever gone to a business or marketing expert to help you attract clients only to be told you should find a niche and narrow all your offerings down into the lowest common denominator, and then go out and target that niche? Most of the people I speak with tell...
A Kinder Gentler Social Networking Strategy

A Kinder Gentler Social Networking Strategy

“How do I attract clients on Social Networks?” That’s what a lot my peeps have been asking me lately. They feel a bit overwhelmed by all the options, and yet they know Social Networks are important to their marketing campaigns. They hear buzz about...
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