by juliastege | Sep 19, 2013 | Blog
I think the worst thing about hypey marketing trends is that they rob people of an opportunity to connect to what really matters. Marketing can be a platform for both sharing and receiving pertinent information and inspiration. But more often than not, the...
by juliastege | Sep 18, 2013 | Blog
Most of the time we think about marketing as a mundane activity, not an opportunity for self-expression, much less one with the power to transform our lives. The reason for this is that most traditional marketing is designed to coerce a person into taking an action...
by juliastege | Apr 18, 2013 | Blog
I speak with multiple people every day who are trying to give me a reason why they can’t be totally authentic. They don’t say it in exactly that way. They say things like (these are real things people have said to me in the past week): “I’m trying to appeal to a more...
by juliastege | Apr 8, 2013 | Blog
Our businesses are always evolving, but we don’t always rush to change our brand with every change in our business, because brand consistency is so important. However, there comes a time for many of us that we realize we have outgrown our brand. That happened to... by juliastege | Feb 21, 2013 | Blog
No matter what phase of our business we are in, we always want to attract more perfect customers… that is more customers who are more to our liking! Even if you have a lot of customers now, you could benefit from having a larger percentage of those being perfect...
