What happens when we forget about magic?

What happens when we forget about magic?

Yesterday I treated myself to a movie, Fantastic Beasts and Where to Find Them by J.K. Rowling. I loved it and highly recommend the movie. Without giving you spoilers, there’s a traveling wizard named Newt who meets up with a non wizard (or “nomag”) baker named Jacob...

Branding the Unchanging You

In traditional branding, there is a high value placed on consistency. This is one aspect of traditional marketing I still adhere to. When you are trying to be seen and known online, consistency of your message and visual brand will help people to remember you. But...
Does nobody “get” your business?

Does nobody “get” your business?

I work with a lot of geniuses whom nobody understands. You know the type (you probably are one!) cutting edge highly creative progressive visionaries out to change the world in a loving way. Let’s see if you can relate to this scenario: You’ve spent most of your...