by juliastege | Oct 7, 2012 | Blog, Branding From the Heart, Graphic Design Portfolios, Wildy Attractive Designs
The Magical Marketing approach to branding is called Branding from the HeartTM because it starts with what is most important to you. When working with my branding clients, my objective is create the aesthetic that depicts their purpose, vision and personality... by juliastege | Oct 5, 2012 | Blog
“Umbrella Brand” is an industry term for an overarching brand used across multiple related products. Giant companies like Heintz, Levi Strauss, and Sony use Umbrella Branding to promote a whole range of products cohesively. For instance, Heintz recently... by juliastege | Sep 5, 2012 | Blog
I remember that old “Back to School” dread I used to get around this time of year when I was a kid. For me, “Back to School” sale advertisements remind me of those early teen years when cool 3-ring binders or a new set of colored markers could only marginally distract...
by juliastege | Aug 9, 2012 | Blog
I think the worst thing about hypey marketing trends is that they rob people of an opportunity to connect to what really matters. Marketing can be a platform for both sharing and receiving pertinent information and inspiration. But more often than not, the... by juliastege | Jul 17, 2012 | Blog
You have heard all about the importance of blogging by now. All the marketing experts now a-days say it’s the best way to attract attention online, and I agree. More and more business owners are using their blog as a way to boost their visibility, share information... by juliastege | Jul 2, 2012 | Blog
Part 2 in a 3 Part Series on Blogging by Julia Stege, the Magical Marketer I just learned that over 32% of the world’s population is now online according to the 2011 report from Internet World Stats. That’s a 10% spurt in the last 4 years alone. The Internet...
