Every “Soul Symbol” that I create is an umbrella brand because it’s a brand for my client’s soul purpose, and everything they do in their life is inspired by that purpose.
The process I take my clients through is called Branding from the Heart and the result is a brand that represents your purpose and seamlessly promotes everything you offer. When you tap in to your core essence and start using the Branding from the Heart process to create a brand message that is truly from the heart, then you are already half-way there. Then it’s just a matter of expressing that message to people in a way that clearly unifies your offerings.
The first step is to ask yourself: What makes me tick? What is at the core of every major step I’ve ever taken in my life?
What makes me tick is the desire for freedom for all of humanity along with an intense passion for the beauty and magic of creation, and the passion to express that which makes me tick. That is at the heart of all of my business and personal brands.
The key to my method of Umbrella Branding is tapping deeply in to your core life purpose. When you clarify your purpose and develop that into a mission statement, you are on the way to creating an Umbrella Brand that will work for your chosen focus, even when it changes, for years to come.
“What Makes Me and My Perfect Customers Tick?”
(It’s the second question from the BEE-ing Attraction PlanTM which you can find at http://www.
Drop deep within your heart to discover what is most important to you and start writing down the words that describe it.
Think about how you expressed that when you were a child, a teen, a young adult, and now.
- see if you can discover the unifying principles from all areas of your life.
- Write out words that represent the results you offer, and what you stand for in the world.
- When you creatively combine your passion with your offerings, you will be well on your way to creating your own unique Umbrella Brand.