What happens when we forget about magic?

What happens when we forget about magic?

Yesterday I treated myself to a movie, Fantastic Beasts and Where to Find Them by J.K. Rowling. I loved it and highly recommend the movie. Without giving you spoilers, there’s a traveling wizard named Newt who meets up with a non wizard (or “nomag”) baker named Jacob...

Branding the Unchanging You

In traditional branding, there is a high value placed on consistency. This is one aspect of traditional marketing I still adhere to. When you are trying to be seen and known online, consistency of your message and visual brand will help people to remember you. But...