What’s So Scary About Being Authentic?

What’s So Scary About Being Authentic?

I speak with multiple people every day who are trying to give me a reason why they can’t be totally authentic. They don’t say it in exactly that way. They say things like (these are real things people have said to me in the past week): “I’m trying to appeal to a more...
How to Know When It’s Time to Re-Brand

How to Know When It’s Time to Re-Brand

Our  businesses are always evolving, but we don’t always rush to change our  brand with every change in our business, because brand consistency is so  important. However, there comes a time for many of us that we realize  we have outgrown our brand. That happened to...

5 Ways to Attract More Perfect Customers

No matter what phase of our business we are in, we always want to attract more perfect customers… that is more customers who are more to our liking! Even if you have a lot of customers now, you could benefit from having a larger percentage of those being perfect...

New Magical Marketing Website Design Showcase

This is a showcase of the latest website designs created for Magical Marketing clients. Each site was created using a highly intuitive, collaborative process that allows me to discover the core essence of the client’s soul purpose and express that through a...
What Is Your Ultimate Niche? It’s Not What You Think

What Is Your Ultimate Niche? It’s Not What You Think

Have you have ever attended a marketing seminar and heard about the importance of discovering your “niche” market? Did you then go about trying to figure out what your niche is and having a hard time about it? Maybe you feel you don’t even understand...