Why your website’s not on Google

Used to be in the golden olden days that potential clients could find you on Google. One reason was because if you had a website at all, you were doing better than most folks in your industry, and so the competition wasn’t as big. Another reason was that Google...

Branding the Unchanging You

In traditional branding, there is a high value placed on consistency. This is one aspect of traditional marketing I still adhere to. When you are trying to be seen and known online, consistency of your message and visual brand will help people to remember you. But...

She said, “You can’t say THAT!”

Have you ever been told you can’t do something you’re being guided by every fiber of your soul to do? Have you ever paid someone thousands of dollars to advise you and have them tell you to give up on your dreams? I know I have. I’ve heard it all my entire life…...

Where are your clients hiding?

Does it sometimes seem like your perfect clients are hiding from you? You have your whole gig set up basically to save their lives and where are they? Nobody calling in on the phone. Nobody applying for your strategy session (or maybe they don’t know you have one!)...

Time for a new site? ~ How to tell

A lot of people call me each week wondering if it’s time for them to upgrade, update or uplevel their site… is it good enough or does it really need to change. There is so much information out there on how to market online, most of which is contradictory...