I’ve been listening a lot to Eckhart Tolle, Joe Dispensa and Alan Watts lately and they talk about the power of creating from nothing. So I started thinking about creating marketing from nothing. As I pondered this, I recalled that the times I was most successful with my marketing was when I created it from nothing, when I simply shared from the heart.
The opposite of creating marketing from nothing is when you’re really stressed out, looking at your bank account, fretting over the bills, saying, “I gotta get some clients!”
What happens with this is that it impacts the whole process from the start. I can tell you from personal experience, it doesn’t work very well.
Let’s break this down so you can see how the stressed out way to market works. You look at your bank account and you’re telling yourself, “I’ve gotta get some clients.” Or you might be simply saying, “It’s Monday and I have to do my newsletter,” or “If I don’t email my folks today, I’m going to fail.”
So if you go to email your folks from inside the context of “I’m going to fail,” even if you’re good at creating content, it’s going to come through to your people. In general, this will not create a good response.
Let’s say you do get a ‘good’ response anyway… let’s say you attract some people. But if you were attracting them from an off vibration, they will be off vibration to you. So we can create a cycle of unhappiness when we do it this way.
If you feel marketing is a drag, you are probably coming from this perspective.
So how can you start creating marketing from nothing?
Step 1: Release the Negativity from the Past
Do a meditation, go for a walk, do a clearing, practice some yoga… whatever you like to do for clearing yourself. You can speak it out loud, “I’m releasing my story of failure from the past.”
Step 2: Get to Nothing
Now see how long you can be without thoughts. This will relax the body and open you up to inspiration. Focus on your breathing for a few minutes.
Step 3: Get Inspiration from the Universe
After a few minutes of clearing your thoughts, you can ask a question: What is the Universe wanting from me today? What is the highest expression of my purpose today? How can I be most uplifting to my tribe today?
Step 4: Write it Down
Write down what comes to you and share it. Some people like to journal and spill a lot out on to the page. Some people, like me, like to type it all out.
Step 5: Share It!
Once you have all that inspiration written down, you can feel into what part of that you want to share. You can share it in an email, or a blog post, on social media, a Facebook Live or video, a live presentation, a webinar, or any marketing method.
Part of creating marketing from nothing is being willing to not know how it will all come out.
As I mentioned earlier, I listen a lot to presentations by Eckhart Tolle. He says, “you may notice there’s often a lot of silence before I start talking. The reason for that is because I don’t know what to say.” It’s funny, but it’s true. He simply waits from presence. He doesn’t wait from, “OMG there are all these people here, I better figure out what to say.” He actually allows the words to come from nothing. That is how he became one of the most popular self-help teachers in the world.
For you and me, it’s not, “OMG I have to write this letter, what should I say?” then going into the head trying to be clever. This is not some kind of strategy like “I know that such and such marketing blueprint works to make sales so I’m going to do that.” It’s sitting in presence and surrendering to what wants to be said. And then communicating what comes forth.
This is what my book Branding from the Heart is about: Getting as silent and present to nothing as you can, and the pathway to receive is open. Then whatever creativity or message you are wanting to share comes from that.
I’d love you to give it a try and let me know what you create! Please share your thoughts in the comments below.
Wonderfully stated Julia. It is crucial to come from presence when speaking, when writing, when creating. But there are some interesting nuances here that are worthy of discussion. Let me bring them to light, so maybe I will better understand them myself as well 😉
On one hand, when one speaks, or writes from presence (from a conscious state, from awareness, really), their work, their creative expression is imbued by that energy of consciousness.
Often, with spiritual teachers like Tolle, they are internally very free from pain and suffering. Thus when they come to presence, they come to minimal emotional anguish, mostly freedom and joy.
But indeed, if the artist or creator is in emotional turmoil and wishes to write from that state, there is still a great possibility to create a masterpiece. For awareness or consciousness itself does not necessarily mean a state of joy (though slowly, through clearing one’s mind more joy definitely appears), but it does lend itself to an energy of consciousness, a sense of background stillness or even peace.
It is interesting to note that indeed many of the most famous authors, writers, artists have spilled their hearts into their poetry, their art, their books – and thus created a masterpiece. Think of some of the most famous authors or poets you know. Did not many write from their inner anguish, bringing their own pain to life in their own biographic story or perhaps a fictional story of a protagonist similar to them? Or perhaps a poem in which they expressed their turmoil or existential dread? Yet these works are masterpieces and widely revered. It must be so, because they have done so from a state of presence, of awareness.
They are authentic with themselves and thus they create from themselves. There is a presence there, a presence where they do not create from joy, but instead an anguish, an emotional turmoil that is lit up by presence, that is subsumed by the eternal peace of the background.
As said, if one simply writes from emotional turmoil, while being stuck in their heads, they will not usually create a masterpiece. Indeed when one is a great writer or a great artist, that activity in and of itself is imbued with presence for them! For all mastery comes from presence (something I learned from Tolle actually and deeply agree with 🙂 ). So in many ways, your own place of mastery (for each one a different place, though many of us share the same one), such as writing, or perhaps a sport, a form or art….can be used to bring the darkness to light. For you, this is undoubtedly writing, for me I would say the same, as it is one of my stronger points as well. For some it is dance, for other their specific job or profession. Indeed their darkness, their karma is resolved most easily when it is brought up to life in a state of awareness – and for many that state is precisely their own place of mastery!
Wow, I feel like I’ve almost therapeutically come to some new realizations myself through this comment hehe 🙂 . Like you said, one doesn’t even know what they’ll write before they do and I often have only a slight clue and an intention in sight. I need to write more not only for others, but also to bring my own darkness to light. Journaling is a fantastic meditation. And do you know The Work by Byron Katie? It is also something similar that may appeal to those that enjoy writing.
I enjoy simply sitting in meditation, but indeed if my place of highest awareness is when I write, should I not use that to dissolve my own demons, encase them in the written word, look at them, understand them and thus transcend them?
I don’t do that enough honestly and I think that could be a good call 🙂
All the best,
Jake
Wow Jake, I must say this is the most incredible comment I’ve ever gotten! Wow you have really thought this out. I agree with you 100% I think we can creatively express negativity and have a positive result. I’m speaking about marketing though, not painting. When folks approach marketing, they generally do so from a very strategic perspective, and that doesn’t usually inspire soulful results. Thanks so much for your thoughts. I would love to invite you to come over to Facebook and join my group Spiritual Entrepreneur Soul Client Attraction Collective at https://www.facebook.com/groups/soulclientattractiongroup/
Thanks for your thoughts Jake. I do feel when we come to presence, we have more access to our own mastery. Yes I know Byron Katie and love her work. Did you know she has free coaches who help with the work? I’ve referred some friends to that.
Love this! It lifts the heavy on marketing – a word I often hear said with so much pressure. As always your approach creates a lift in the spirit and makes this process so much more inviting and exciting! A great energy to invite clients from! Thank you!