Five Magical Elements to a Wildly Attractive Website

by | Aug 21, 2013 | Blog | 1 comment

5Since creating my first website design in 1997, I have been figuring out how to imbue my websites with the power of the Law of Attraction. Last week during my free webinar “5 Reasons Your Website’s Not Attracting Or Converting Perfect Customers” I revealed what I consider to be the five most magical and most essential elements of a Wildly Attractive Website. These are the key ingredients that make Magical Marketing websites so different, so resonant, so beautiful and so ATTRACTIVE to our perfect customers.

In this article I will share all five elements with you along with design examples from the Magical Marketing portfolio to demonstrate.

Cafe Gratitude Raw Food Restaurant Branding and Product Development Campaign

Cafe Gratitude Raw Food Restaurant Branding and Product Development Campaign

WILDLY ATTRACTIVE WEBSITE ELEMENT #1: Clarity of Desire: Know What and Who You Want to Attract
When you are clear about who you want to attract, you can more easily address their needs, and their expectations. One of the most successful brand campaigns I ever created was for Cafe Gratitude, now the largest raw food restaurant chain in the country (if not the world).
What made the Cafe Gratitude brand so successful was first, the owners’ deep understanding of their customers’ need for real connection and transformation, along with a commitment to their purpose, and their willingness to invest in a wildly creative brand aesthetic that tied it all together.
The first website design I created for a client in 1997 featured a beautiful brand message "Herstar Feminist Astrology: a solar flare of female mind, healing sexual bias, and imbalance in astrology and cultural astronomy."

The first website design I created for a client in 1997 featured a beautiful brand message “Herstar Feminist Astrology: a solar flare of female mind, healing sexual bias and imbalance in astrology and cultural astronomy.”

WILDLY ATTRACTIVE WEBSITE ELEMENT #2:  Clarity of Expression:  Have an Authentic and Compelling Brand Statement
If your website copy is either rambling, unfocused, or too ‘insidery’ then your perfect customers will not ‘stick’ to your site. That is they will leave before they have a chance to get your brilliance.
That is why we take our customers through a process called Branding from the Heart. This process helps them to clarify and express their purpose through their brand message, and develop website copy that engages their audience authentically.  The real purpose of the brand message is to start the conversation with your perfect customers on the right foot that will lead to a beautiful working relationship.
Vibrant Traditions Logo and Drupal Theme Design

Vibrant Traditions Logo and Theme Design

WILDLY ATTRACTIVE WEBSITE ELEMENT #3:  Beautiful Visuals: Capture the Beauty and Magic Within You Through Unique, Resonant Imagery

I have always used beauty to capture the attention of my perfect customers online. So many websites out there are boring and ugly, created solely to drive visitors to opt in or buy, and offer no experience of magic or beauty. When creating a Wildly Attractive Website, you want the look and feel of your brand to resonate with you deeply, because when you resonate with your brand, your perfect customers will also resonate with it. And when your website expresses your aesthetic and message cohesively, your perfect customers will stay longer on your site and be more likely to be inspired to interact with you.

New Opt In Box Design for Magical Marketing to be launched this Fall.

New Opt In Box Design for Magical Marketing to be launched this Fall.

WILDLY ATTRACTIVE WEBSITE ELEMENT #4: Irresistible Free Offer: compel your perfect customers to interact with you.

I have reviewed dozens of my perfect prospect’s websites and notice that a vast majority of them fail to provide incentive for folks to interact on the site, specifically to offer their name and email address in exchange for something valuable. Some of the websites had a “sign up for my newsletter” button but that’s no longer attractive to folks. You need something that will help them with their problem right away and give them the sense of what it’s like to work with you. I suggest giving away step one in your system for free as your opt in and design the box beautifully to compel visitors to sign in. This will give you a list of warm leads with whom you can follow up and connect.

AreYouReadyToFly_Home_555WILDLY ATTRACTIVE WEBSITE ELEMENT #5: High SEO Ranking Integrated Website, Blog and Social Media: Connect from the Heart with Your Perfect Customers through your Wordpress Website, Blog and Online Networks.

Your website is Wildly Attractive when it integrates a blog, social media, and information about you. Wordpress is the most popular website platform today for a number of reasons, including high-Google ranking, expand-ability, ease of use, and an integrated blog and social media. Share from the heart on a regular basis on your blog and share that through your social media to attract a steady stream of pre-qualified peeps to your website.

Combining all five magical elements of a Wildly Attractive Website will assure you of the fulfilling experience of attracting folks who are like you and who are in need of your offerings and inspiring them to interact with you. If you would love someone to take you through these steps and create a Wildly Attractive Website for you, then feel free to apply for a Magical Strategy Session so we can connect. It is my pleasure to help you become wildly attractive online!

1 Comment

  1. Melanie Glasheen
    Melanie Glasheen on February 29, 2016 at 9:52 pm

    Thanks for finally writing about >Five Magical Elements to a Wildly Attractive Website
    <Loved it!

    Reply

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