As the days creep stealthily toward 2013, you may be wondering, “How can I attract more perfect customers in the new year?”

Maybe for you it seems like things didn’t go exactly the way you wanted this year. Perhaps you had all the right intentions but something got in your way. I know how it is. Even though I broke through the 6 figure mark last year and keep growing my business, and while most of the time I’m in the flow and loving life, once in a while something happens that hooks me; like when a client chooses someone else, or a project doesn’t go the way I expected, or when there is a lull in business. When you add it all up, there is a lot of disappointment.

But there’s one thing I know, if I focus too much on the disappointment, I’m going to attract more of it. That is why toward the end of the year I like to complete what happened in the past, put it to rest, and then reset my vibrational center of attraction. The best way I’ve found to do this is by using the Attraction Plan developed by my friends Jan and Alan of Perfect Customers, Inc.

I’ve been using this tried and true method for over ten years to attract my perfect customers and the experiences I desire in business. This plan has helped me to clarify what is perfect for me, what is important to me, what I want my life to look like. It has helped me to see where I’d been settling for less from my work life and then it has helped me to reset my course to attract inspiring people who respect and reward me in ways I’d previously never dreamed. Whenever I experience something is wrong I want to ask, “what would be more perfect for me?” and get it down in writing.

And since a new incredible year is about to begin, there is no better time than the present to reset our course toward the fulfillment of our dreams.

Though I have plans I’ve already started, I like to create a fresh plan once in a while for that sense of a new beginning. Sometimes I write my plan in a journal, sometimes just on a piece of paper folded in half so I have 4 sides to write on, or sometimes I’ll use my computer. I have created a worksheet and two short training videos for your convenience that you can download as my gift at

The Attraction Plan is a simple 4 part questionnaire that helps you focus on what’s perfect for you in the areas of

  • Who your perfect customers are, what they’re like, who you want to serve
  • What is your essence, purpose, what makes you tick and what is the central attraction between you and your perfect customers
  • What you really want your life and business to look like, how people should interact with you, what you have to offer, your dreams
  • Who you are willing to be in the process of attracting your perfect life

Here are the four questions of the Strategic Attraction PlanTM and some instructions on how to use it.

1) What are the qualities, characteristics and attributes of my perfect customers?

This is a long list of what I like about my perfect customers, what they’re like, their personalities, how they treat me, the resources they have, how they find me, what is important to them, how they act, and so on. I can think of folks I’ve loved to work with in the past and what I liked about them, or I can think of client situations gone awry and what I would prefer. What kinds of people have you always wanted to work with? Describe them here.

2) What makes me and my perfect customers tick?

Another way to put this is, “what is my true life purpose?” When you clarify this and begin sharing it with others you will realize that your perfect customers have a mission that is quite aligned with yours if not exactly the same. It is our soul fire that is the source of our attracting power. When our perfect customers get what makes us tick, they recognize us and choose us.

3) What do I want my perfect customers to expect from me?

If you have ever felt at the mercy of other people’s expectations, this is your chance to be proactive and determine what you want others to expect from you. Write down the offerings you want to deliver, how you want to be perceived, what you want to acheive, and what you want your days to look like.

4) Who am I willing to be to attract what I want?

For each item under number 3 that you have not yet 100% attracted, write it down here again. Then ask yourself, “who would I have to be to attract this?” What word or phrase describes the way you would be if you attracted this? Write it down next to the item you want to attract. Now go forth and be that quality and watch as what you desire is drawn to you.

Signs of Land

It is important to take note of what we are attracting on a regular basis. When a sailor approaches land from sea, there are signs of land long before actual land is sighted, like certain weather patterns, or particular birds, sea mammals, and plant life. Similarly when we set course for what we desire in life and business, there are signs along the way that what we asked for is coming. Perhaps you asked for clients who are fun and someone calls from a game company, or you have asked for a more spiritual experience of business and you attract an inspiring teacher as a client. Taking note of these “signs of land” will help you to acknowledge your progress and flow toward the realization of your dreams.

Do you need more support for becoming wildly attractive to your perfect customers?

We have a special discount on Client Attraction Breakthrough Program (1/2 off!) including a live 2 hour Attraction Planning Bootcamp this coming Tuesday, Dec. 11 at noon PT. Click Here to learn more and register.

We have ONE SPECIAL on Branding from the Heart special remaining of the 5 we advertised last month that includes a full 60 minute brand clarity consultation with me. If you would like that special offer, it also includes the Client Attraction Breakthrough Special.

I have a few spots open in December for Website Review and Recommendation. If you are ready to have a website that attracts your perfect customers online, then I’m happy to extend this offer to you. Please visit to apply for your complimentary Website Review and Magical Stratetgy Session with me.