When you think about marketing, if you’re like most people, money will dominate your view. It’s understandable. Marketing costs money, marketing gets you to spend money, and hopefully marketing will help you earn money.

But have you noticed that when you’re too focused on the money, it’s harder to attract perfect customers? There’s an air of desperation about you perhaps, or just a tinge of something cheesy or inauthentic.

Most success coaches, especially those with a spiritual perspective, say that if you’re too focused on the money, you’re less likely to experience true fulfillment.


Marsha Sinetar wrote, “Do what you love and the money will follow,” and Joseph Campbell famously said, “Follow your bliss, and doors will open.”

If only we would all remember these words when we are marketing! Even those of us with a business that is an expression of our purpose often see marketing as a necessary evil and do it exclusively when we need more money.

But what if we thought of marketing as a way to share our passion with the world?  And what if we marketed when we were excited about our passion and our offerings and the myriad ways we can help people?

Can you imagine the people you would be attracting if you marketed for Love?

This is my piece of advice for the week: Market for Love. Share what you love most about your business, even if it’s not the part of your business that brings you the most money.  Write a blog post about your life purpose and don’t worry about producing an immediate result. Focus on how you can serve others from the heart and write something inspiring to them.

Here is the entire Campbell quote. Remember this as you are sharing your purpose with the world.

Follow your bliss. If you do follow your bliss, you put yourself on a kind of track that has been there all the while waiting for you, and the life you ought to be living is the one you are living. When you can see that, you begin to meet people who are in the field of your bliss, and they open the doors to you. I say, follow your bliss and don’t be afraid, and doors will open where you didn’t know they were going to be. If you follow your bliss, doors will open for you that wouldn’t have opened for anyone else. ~Joseph Campbell




PS: If you know you need to change something about your marketing for 2013 and need personalized help to figure it out, I invite you take some time to clarify your direction by applying for a Magical Strategy Session with me.