Have you ever noticed that not very many people talk about beauty and marketing in a positive way? So many marketing advisers I’ve followed recommend NOT investing in good design because, they say, it’s a waste of money and time.
To be honest, I know quite a few millionaires who have done very well using marketing that is not beautiful, not even well-designed. I never understood this for years, why would a millionaire not invest in good design? Obviously they can afford it. But I soon realized after listening to many a guru decry good design in favor of “getting it done,” I realize that these folks just don’t care about beauty.
They want certainty, not a deep spiritual connection…
They want to make a sale, not attract a thousand soul mates on the path to fulfillment…
They want to get the job done, not express their soul purpose in a way that resonates with their tribe…
And so for them, plain white sales pages with red headlines, a video and an opt in box with big red arrows pointing at it is what gets the job done.
Now in our case we ARE seeking to attract a thousand soul mates on the path to fulfillment and we DO want to express our purpose through our marketing. So we’d best not be copying those folks who don’t care a whip about the things that we deeply honor.
One thing we can do is be conscious of how incorporating beauty into our marketing will help us make deep connections with our Soul Tribe.
Ever since the dawn of time, humans have expressed their spiritual connection through art. From cave paintings to the Sistine Chapel, we have used art to enhance our Spiritual pursuits. That is because art provides us with a connection that supersedes words. Our ability to create beauty brings us closer to the divine, and beholding great works of creativity reminds us of our godliness.
My Soul Purpose is to express
the beauty and magic of creation in a way
that uplifts and inspires humankind
to save the world.
When I behold the beauty of nature, I am awed and inspired to bring that experience to others. When I meet a beautiful person with an incredible purpose to share with the world, I am called to help that person express their beauty through their brand so that their tribe can recognize them and connect with their soul.
When your brand and website are beautifully resonant, your prospects have a visceral experience, and emotional response that brings them closer to a real connection with you. They intuitively feel your resonance and ‘get’ you before you even speak…even on the Internet!
For instance, check out the “Before and After” Website Designs on my blog:
Notice how before it was difficult to grasp the essence of the person, and after their essence shines through. I have a special way of collaborating with my clients to get these results that I call Brand Channeling or Branding from the Heart. It’s all about tapping deep within the soul of my clients and helping them express that through an aesthetic that is all their own… totally original.
Here are some ways you can start integrating beauty into your brand:
1) Discover your authentic aesthetic preferences. Remember what is attractive to you is attractive to your Soul Tribe because like attracts like. Start a Pinterest.com aesthetic board like mine [http://www.pinterest.com/magicalmarketer/julias-aesthetic/ ] to get familiar what what is beautiful to you. This will help you begin to develop a visual expression for your brand.
2) Find stunning stock images to use in your marketing, especially in your social media posts and on your site home page and blog. I like using http://bit.ly/magicfreeimages and searching words that reflect my passion, like Spiritual Beauty and Magical Landscape. Make choices that FEEL right to you, which is more important than logically matching the text. It’s all about RESONANCE and finding the aesthetic that matches your vibration. When you use images that resonate with you they will touch the heart of your tribe.
3) Get the right professional help. It is wise to invest in working with a good designer, one who gets you and gets your perfect customers core needs, and one who has a track record of producing designs that offer a beautiful and resonant experience for those beholding them. Usually this investment pays for itself in the first couple of clients you attract, and then you have beautiful, divinely aligned marketing for the rest of your business life.
I once had a potential client pick up my book, “Branding from the Heart,” hold it to her heart and say, “This is me!” That was her sign that I was the one to create her brand.
If you want to explore working with me, you are invited to apply for a complimentary Magical Strategy Session where we connect to look at your marketing, discuss what you deeply value, and explore how to make your brand and website wildly attractive to your Soul Tribe. CLICK HERE TO APPLY. I’d love to connect with you if you resonate with my message and artwork.