Magical Marketing Blog

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What if Life IS Magic?

What if Life IS Magic?

Sometimes it really doesn’t seem like life is magic at all, like when things don’t go our way. It can really (REALLY) seem like someone else has the power to make our lives better. Sometimes days and days go by when we feel alone, frustrated, and unloved, and no...

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Should You Make Your Own Website?

Should You Make Your Own Website?

Are you thinking about making your own website? I myself am a do-it-yourselfer type of person and I created my own first website back in 1998 in one weekend. But to be frank, I typically don’t recommend trying to make your own site because I know that even with help,...

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Is Your Website Boring, Busy or Just Plain Bad?

Is Your Website Boring, Busy or Just Plain Bad?

I have been creating websites for over 20 years and though many things have changed in that time, the things that thwart folks from having a website that works for them remain consistent. I have seen it all and know how to spot what’s working or not working about a...

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Acting, singing and painting, oh my!

Acting, singing and painting, oh my!

I did it again! I am a musical star on the off-off-off community theater scene! This is my third time. My first appearance was as the Captain in Sound of Music, then as Glinda the Good Witch in The Wiz, and this time as Teen Angel in Grease!  I got all dolled up in...

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Why Nobody ‘Gets’ Your Genius

Why Nobody ‘Gets’ Your Genius

I work with a lot of geniuses whom nobody understands. You know the type, cutting edge highly creative progressive visionaries out to change the world in a loving way. Is that you? Let’s see if you can relate to this scenario: You’ve spent most of your creative energy...

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My Glinda Moment

My Glinda Moment

I don’t know what took me so long. Ever since I was a young child I had fantasies of singing and acting in musicals, and I’d stuck my toe in the water a couple times. But I always had that negative self talk, “you don’t know what you’re doing. You’re not as good a...

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They need your help…

They need your help…

Dear Caring Soul, Today I am grateful for my freedom. Not only because it’s Thanksgiving and today across the USA folks are gathering to express their gratitude for all they have. Not only because I have always had the means and ability to live my life the way I...

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As fires rip through Sonoma County, I remember what matters

As fires rip through Sonoma County, I remember what matters

I awoke this morning to a text from my neighbor saying she could see the fires in neighboring Santa Rosa from her porch. By the time I got up and looked at the news, 1,500+ buildings had burned to the ground including the Luther Burbank Center and Fountaingrove Inn,...

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The Client Attracting Power of Beautiful Marketing

The Client Attracting Power of Beautiful Marketing

Have you ever noticed that not very many people talk about beauty and marketing in a positive way? So many marketing advisers I've followed recommend NOT investing in good design because, they say, it’s a waste of money and time. To be honest, I know quite a few...

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What happens when we forget about magic?

What happens when we forget about magic?

Yesterday I treated myself to a movie, Fantastic Beasts and Where to Find Them by J.K. Rowling. I loved it and highly recommend the movie. Without giving you spoilers, there’s a traveling wizard named Newt who meets up with a non wizard (or “nomag”) baker named Jacob...

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Why your website’s not on Google

Used to be in the golden olden days that potential clients could find you on Google. One reason was because if you had a website at all, you were doing better than most folks in your industry, and so the competition wasn't as big. Another reason was that Google...

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Branding the Unchanging You

In traditional branding, there is a high value placed on consistency. This is one aspect of traditional marketing I still adhere to. When you are trying to be seen and known online, consistency of your message and visual brand will help people to remember you. But...

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