Magical Marketing Blog

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What happens when we forget about magic?

Yesterday I treated myself to a movie, Fantastic Beasts and Where to Find Them by J.K. Rowling. I loved it and highly recommend the movie. Without giving you spoilers, there’s a traveling wizard named Newt who meets up with a non wizard (or “nomag”) baker named Jacob...

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Why your website’s not on Google

Used to be in the golden olden days that potential clients could find you on Google. One reason was because if you had a website at all, you were doing better than most folks in your industry, and so the competition wasn't as big. Another reason was that Google...

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Branding the Unchanging You

In traditional branding, there is a high value placed on consistency. This is one aspect of traditional marketing I still adhere to. When you are trying to be seen and known online, consistency of your message and visual brand will help people to remember you. But...

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She said, “You can’t say THAT!”

Have you ever been told you can’t do something you’re being guided by every fiber of your soul to do? Have you ever paid someone thousands of dollars to advise you and have them tell you to give up on your dreams? I know I have. I’ve heard it all my entire life......

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Where are your clients hiding?

Does it sometimes seem like your perfect clients are hiding from you? You have your whole gig set up basically to save their lives and where are they? Nobody calling in on the phone. Nobody applying for your strategy session (or maybe they don’t know you have one!)...

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Time for a new site? ~ How to tell

A lot of people call me each week wondering if it's time for them to upgrade, update or uplevel their site... is it good enough or does it really need to change. There is so much information out there on how to market online, most of which is contradictory to anyone...

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Does nobody “get” your business?

I work with a lot of geniuses whom nobody understands. You know the type (you probably are one!) cutting edge highly creative progressive visionaries out to change the world in a loving way. Let’s see if you can relate to this scenario: You’ve spent most of your...

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My Own Identity Crisis… Vulnerable Share

Are there times you’ve felt totally misunderstood even though you’re on the verge of such an incredibly important breakthrough that it could literally change the world? Do you feel like you are SO CLEAR that you are here for a specific and unique purpose, but you’re...

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Is Your Website Mobile Friendly?

Last year Google made a HUGE change to its algorithm which has affected search ranking on millions of websites. Has it affected yours? Are you aware of what I’m talking about? Here’s the deal: On April 21, 2015 Google started dinging sites that aren’t mobile-ready so...

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New Magical Website Design Showcase

It's Spring and as part of our Magical Marketing Spring Equinox Website Sale, we have a new Website Design Showcase from our recent clients.  These designs represent the authentic visual voice of our clientele. They were created through a brand-channeling process that...

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[VIDEO POST] Is it time for a website upgrade?

I want to ask you a few questions about your website that will help you determine if it's time for an upgrade or not. Watch this video to honestly assess what's working and what's not working about your website. If you would like help, I can assist you in a few ways....

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