Magical Marketing Blog

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My Glinda Moment

My Glinda Moment

I don’t know what took me so long. Ever since I was a young child I had fantasies of singing and acting in musicals, and I’d stuck my toe in the water a couple times. But I always had that negative self talk, “you don’t know what you’re doing. You’re not as good a...

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They need your help…

They need your help…

Dear Caring Soul, Today I am grateful for my freedom. Not only because it’s Thanksgiving and today across the USA folks are gathering to express their gratitude for all they have. Not only because I have always had the means and ability to live my life the way I...

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As fires rip through Sonoma County, I remember what matters

As fires rip through Sonoma County, I remember what matters

I awoke this morning to a text from my neighbor saying she could see the fires in neighboring Santa Rosa from her porch. By the time I got up and looked at the news, 1,500+ buildings had burned to the ground including the Luther Burbank Center and Fountaingrove Inn,...

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The Client Attracting Power of Beautiful Marketing

The Client Attracting Power of Beautiful Marketing

Have you ever noticed that not very many people talk about beauty and marketing in a positive way? So many marketing advisers I've followed recommend NOT investing in good design because, they say, it’s a waste of money and time. To be honest, I know quite a few...

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What happens when we forget about magic?

What happens when we forget about magic?

Yesterday I treated myself to a movie, Fantastic Beasts and Where to Find Them by J.K. Rowling. I loved it and highly recommend the movie. Without giving you spoilers, there’s a traveling wizard named Newt who meets up with a non wizard (or “nomag”) baker named Jacob...

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Why your website’s not on Google

Used to be in the golden olden days that potential clients could find you on Google. One reason was because if you had a website at all, you were doing better than most folks in your industry, and so the competition wasn't as big. Another reason was that Google...

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Branding the Unchanging You

In traditional branding, there is a high value placed on consistency. This is one aspect of traditional marketing I still adhere to. When you are trying to be seen and known online, consistency of your message and visual brand will help people to remember you. But...

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She said, “You can’t say THAT!”

Have you ever been told you can’t do something you’re being guided by every fiber of your soul to do? Have you ever paid someone thousands of dollars to advise you and have them tell you to give up on your dreams? I know I have. I’ve heard it all my entire life......

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Where are your clients hiding?

Does it sometimes seem like your perfect clients are hiding from you? You have your whole gig set up basically to save their lives and where are they? Nobody calling in on the phone. Nobody applying for your strategy session (or maybe they don’t know you have one!)...

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Time for a new site? ~ How to tell

A lot of people call me each week wondering if it's time for them to upgrade, update or uplevel their site... is it good enough or does it really need to change. There is so much information out there on how to market online, most of which is contradictory to anyone...

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Does nobody “get” your business?

Does nobody “get” your business?

I work with a lot of geniuses whom nobody understands. You know the type (you probably are one!) cutting edge highly creative progressive visionaries out to change the world in a loving way. Let’s see if you can relate to this scenario: You’ve spent most of your...

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